月圆天下 新语常伴

    Regional across Singapore and China

    Mid Autumn Festival heralds the season of gathering and thanks giving for Asian communities, especially amongst family members. Spinning off this thought, we designed a key visual of “ 家”, which translates to “home” in mandarin. The strokes of the character encompass symbols of different countries such as China, Malaysia and Singapore, where Breadtalk is a household name. The message is that even though you may be far away from home and the road home is long and possibly difficult, hopefully BreadTalk’s mooncakes can help to provide some comfort and enjoyment. This key visual is then adapted across all campaign collaterals in Singapore and China. There was also 4 TVC versions that ran in Singapore and China. BreadTalkMid Autumn Festival (2015) Regional across Singapore and China Category : Product campaign (website, TVC and key visuals) Disciplines: Conceptualisation, Art Direction, Video, 3D Illustration