To spread awareness for Shilla Duty Free’s beauty loft which is situated at Changi Airport, customers would have to climb up the stairs 1 floor above. Taking that in mind, we created a pinball game campaign, with the base and gameboard designed with their products in mind. Players stand chances to win random prices upon hitting combos and rewarded with bonus. It was designed to encourage users to navigate to the 2nd level of the game to win even more combos and surprises. The top scorer also stood a change to win Asiana tickets to fly to Korea.
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