Uniqlo Airism

    The central idea behind promoting this new product line is involving influencers and brand ambassadors to engage and educate the public. The mobile responsive website is equipped with a backend implementation that allows the ambassadors to provide live updates, shout-outs and product promotion during the event week. These posts are done in real time through social media. There are also incentives for participating in the social media campaign and entries are tracked through hashtags.